Released on = April 23, 2007, 10:46 am

Press Release Author = Terrestrial Digital

Industry = Electronics

Press Release Summary = Improved consumer awareness and growing dissatisfaction with
cable providers credited with sales boost

Press Release Body = ST. LOUIS, MO - Terrestrial Digital President Richard Schneider
has announced that his company has seen HDTV antenna sales increase by 100% in April
2007, compared to April 2006. According to Schneider, spring sales are typically
not as strong as sales throughout other times of the year.

The past year has marked a noticeable increase in media coverage for over-the-air
HDTV which has bolstered awareness among consumers of antennas as an HD programming
option. Schneider credits his company's appearances in Newsweek and on the Today
Show, among others, for a portion of the increase in sales.

"We've really spent the last two years educating the general public on all of the
benefits of using an antenna to get their HDTV," Schneider said. "As the
information has reached them and they've had time to process it, we've noticed a
considerable increase in the number of people with buying interest in our products."

Schneider also cites a growing dissatisfaction among cable subscribers over poor
customer service and product performance. His sales and service staff receive calls
and emails daily from former cable subscribers who have decided to abandon digital
cable for over-the-air reception.

Among the reasons customers choose antennas, Schneider said, is that they're simply
the most affordable way to receive HD programming. Beyond the cost of an antenna
and a digital tuner (which is typically built into newer HDTV sets), users pay
nothing for the HDTV programming they receive.

Consumers are also learning there are a lot of differences between today's digital
over the air signals and the analog ones that their dad used to get with his rabbit
ears. First and foremost, HD antennas are the only medium that doesn't compress the
digital signal, so they provide the purest high quality HD picture available. And
there is no fuzzy reception in HDTV- you either get the picture or you don't.

Schneider said that many of the networks broadcasting HDTV over the air now provide
several channels in addition to their main broadcast channels. These channels
provide special programming like 24-hour music or weather, giving over-the-air
viewers more options. In some markets, there are as many as 30 available digital
channels over the air.

Terrestrial Digital is a St. Louis based manufacturer and distributor of
over-the-air HDTV antennas. The company was founded by Richard Schneider in 2003,
and has since been widely recognized for superior product performance by a number of
industry publications and main stream media outlets. For additional information on
Terrestrial Digital, visit www.terrestrial-digital.com.


Web Site = http://www.terrestrial-digital.com

Contact Details = Terrestrial Digital/Antennas Direct
1699 W. 5th St., Suite F
Eureka, MO 63025
877-825-5572
www.terrestrial-digital.com
info@antennasdirect.com